01
It says what the ad said
The headline repeats the promise of the ad or email that brought the visitor, in the same words.
- One offer per page
- The price or "how to get a price" stated plainly
Web design · Landing pages
The short answer
A landing page is a single page built for one ad, one offer or one campaign. Ours is a fixed price: the message matched to what the visitor clicked, tracking so you can see what it produced, a second version ready for an A/B test, and the page tested to 100 on all four Lighthouse scores.
Sending paid clicks to your home page makes people hunt for the thing the ad promised. A landing page puts that one thing first and gives them one obvious next step.
What makes it work
01
The headline repeats the promise of the ad or email that brought the visitor, in the same words.
02
Call, book or ask for a quote: one action, repeated where the reader needs it.
03
Real details that answer "why you": license line, service area, real photos, reviews you're allowed to show.
04
Every paid click that leaves before the page appears is money spent for nothing.
What you get
Written from your offer and the ad it supports, designed to match your site and brand.
Calls, form sends and bookings counted in your analytics or ads account, so you can see what each visitor cost.
A second version with one meaningful change, such as the headline or the offer, ready to test when you have the traffic.
Lighthouse, structured data and the form tested on the live page before the campaign starts.
The page lives on your own domain, and like everything we build it's in your name.
Measuring it
A landing page is judged by what it produces, not how it looks. Before launch we agree the one number that matters, usually calls, quote requests or bookings, and make sure it's counted. After a few weeks you can see how many visitors arrived from the campaign, how many took the next step, and roughly what each inquiry cost.
If the numbers are poor, the tracking shows where people drop off: on the first screen, halfway down, or on the form. That tells you whether to change the page, the offer or the ad, instead of guessing.
Price
One conversion page for an ad or an offer.
$950
We build the page, not the ad campaign. If you're hiring someone to run Google Ads, our Google Ads guide covers what search ads cost and the questions to ask before you sign.
FAQ
For paid traffic, usually yes. A service page is written for everyone who might arrive; a landing page is written for the people who clicked one particular ad, so it can say exactly what they were promised.
Usually not. A page made for one campaign often repeats your service page, so we normally keep it out of search results and let your service pages rank. If it is a lasting offer, we can make it a proper indexed page instead.
Only with enough visitors to tell a real difference from chance, which for most small campaigns means hundreds of visits per version. Until then, the variant waits, and the first version does the work.
Yes, where your CRM accepts form submissions or has an integration. If it needs a full lead workflow, our AI Automation Sprint covers that.
Next step
Run the free X-ray for your site's speed and search scores, then book a scoping call about a rebuild or a redesign.