[{"id":"websites","name":"Websites","products":[{"id":"launch","name":"Launch Site","blurb":"A custom site of up to 5 pages, written from an intake call and built to 100 on all four Lighthouse scores.","includes":["Up to 5 pages, mockup first","Copy written from an intake call","Technical SEO, schema, sitemaps and llms.txt","Form, booking and analytics","Domain, email and DNS (SPF, DKIM, DMARC)","Google Business Profile setup, if eligible","Tested to 100 on all four Lighthouse scores at launch"],"price_type":"fixed","billing":"one_time","price_cents":350000,"deposit_pct":50,"buyable":true},{"id":"growth","name":"Growth Site","blurb":"Everything in the Launch Site, up to 15 pages, with a keyword map and real service pages.","includes":["Up to 15 pages","Keyword map and a brief per page","2 service hubs and up to 3 service or location pages","FAQ and insights section","Review-request flow","90-day content plan"],"price_type":"fixed","billing":"one_time","price_cents":690000,"deposit_pct":40,"buyable":true},{"id":"signature","name":"Signature Site","blurb":"25+ pages or custom features such as calculators, a CMS or integrations.","includes":["25+ pages or custom features","Full design system","Motion and video where it helps","Full checklist audit pack"],"price_type":"from","billing":"one_time","price_cents":1200000,"deposit_pct":40,"buyable":false},{"id":"platform","name":"Platform Build","blurb":"A large site with a catalog, payments, subscriptions, admin pricing and a database. Starts with paid discovery.","includes":["After a paid Software Discovery, credited to the build","Stripe checkout and subscriptions","Admin pricing, accounts if needed, database","Optional AI-readable layer (MCP read tools)","Test suite and runbook"],"price_type":"from","billing":"one_time","price_cents":1500000,"deposit_pct":30,"buyable":false},{"id":"store","name":"Online Store","blurb":"A Shopify or custom Stripe store with product schema and Merchant Center listings. Typical stores start from $7,500.","includes":["Products, payments, shipping and returns markup","Merchant Center free listings and feed","Product import","Speed and SEO as the Launch Site","Scoped on a short call"],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":40,"buyable":false},{"id":"landing","name":"Landing Page","blurb":"One conversion page for an ad or an offer.","includes":["Message matched to the ad or offer","Tracking and an A/B-ready variant","100 on all four Lighthouse scores"],"price_type":"fixed","billing":"one_time","price_cents":95000,"deposit_pct":100,"buyable":true},{"id":"redesign","name":"Redesign & Migration add-on","blurb":"Added to a Launch or Growth Site when we rebuild an existing site.","includes":["Every old URL kept or redirected (301)","Schema superset of the old site","30/60/90-day ranking report","Every redirect checked after launch"],"price_type":"fixed","billing":"one_time","price_cents":75000,"deposit_pct":100,"buyable":true},{"id":"speed","name":"Speed Sprint","blurb":"Your existing site's top 10 templates brought to good Core Web Vitals.","includes":["Top 10 page templates","Core Web Vitals to good; Lighthouse 95+ on mobile (100 where the platform allows)","Scoped from your X-ray","A written target, with the measured result reported against it"],"price_type":"fixed","billing":"one_time","price_cents":120000,"deposit_pct":100,"buyable":true},{"id":"a11y","name":"Accessibility Fix","blurb":"A WCAG 2.2 AA audit and remediation of up to 15 templates.","includes":["WCAG 2.2 AA audit","Remediation of up to 15 templates","Accessibility statement"],"price_type":"from","billing":"one_time","price_cents":150000,"deposit_pct":50,"buyable":false}]},{"id":"monthly","name":"Monthly plans","products":[{"id":"care","name":"Care","blurb":"Hosting on your own Cloudflare account, updates, monitoring and backups.","includes":["Hosting on a Cloudflare account in your name","Updates, backups, uptime and error monitoring","Security headers","One hour of edits","Monthly live scorecard","Month-to-month"],"price_type":"fixed","billing":"monthly","price_cents":19900,"deposit_pct":null,"buyable":true},{"id":"careseo","name":"Care + Search","blurb":"Care plus steady search work every month.","includes":["Everything in Care","2 SEO articles and 4 Business Profile posts a month","Review-response drafts","Monthly long-query mining and AI-answer scorecard","2 hours of improvements and a monthly report","First month free with any build","3-month minimum, then month-to-month"],"price_type":"fixed","billing":"monthly","price_cents":49000,"deposit_pct":null,"buyable":true},{"id":"seopro","name":"Search Pro","blurb":"For businesses competing hard in search.","includes":["Everything in Care + Search, 4 articles a month","White-hat link earning and digital PR","Conversion tests and competitor tracking","AI-crawler and AI-referral analytics","Quarterly roadmap call","3-month minimum, then month-to-month"],"price_type":"fixed","billing":"monthly","price_cents":125000,"deposit_pct":null,"buyable":true},{"id":"social","name":"Social media management","blurb":"Two platforms, 12 posts a month, from a calendar you approve.","includes":["Two platforms","12 posts a month from templates","Scheduling and business-day replies","You approve the calendar","Monthly report"],"price_type":"fixed","billing":"monthly","price_cents":75000,"deposit_pct":null,"buyable":true},{"id":"social-extra","name":"Extra social platform","blurb":"One more platform at the same cadence.","includes":["Added to Social media management"],"price_type":"fixed","billing":"monthly","price_cents":25000,"deposit_pct":null,"buyable":true},{"id":"autocare","name":"Automation Care","blurb":"Monitoring, fixes and small changes to automations we built.","includes":["Monitoring and fixes for automations we built","Small changes included"],"price_type":"fixed","billing":"monthly","price_cents":29000,"deposit_pct":null,"buyable":true}]},{"id":"audits","name":"Audits, content and AI visibility","products":[{"id":"audit","name":"Deep Audit","blurb":"A person reviews up to 25 of your pages and gives you a prioritized fix list.","includes":["Up to 25 URLs: technical, schema, Core Web Vitals, content, local and AI visibility","3-competitor scorecard","30-minute call","Credited in full to any build within 60 days"],"price_type":"fixed","billing":"one_time","price_cents":49000,"deposit_pct":100,"buyable":true},{"id":"aivis","name":"AI Visibility Setup","blurb":"Make your site easy for AI assistants to read and quote correctly.","includes":["llms.txt, llms-full.txt and an AI facts page","Top 10 pages rewritten answer-first","AI-crawler and Content-Signal policy","Schema upgrade","Baseline scorecard: 20 questions across 6 assistants"],"price_type":"fixed","billing":"one_time","price_cents":150000,"deposit_pct":100,"buyable":true},{"id":"article","name":"SEO Article","blurb":"One researched, fact-checked article tied to one search query.","includes":["1,200 to 2,500 words","Researched and fact-checked","Images and schema","4-pack: $1,200"],"price_type":"fixed","billing":"one_time","price_cents":35000,"deposit_pct":100,"buyable":true},{"id":"brandkit","name":"Brand Starter Kit","blurb":"A logo set that works at every size, plus colors, fonts and share cards.","includes":["Logo set, light-safe, every icon size","Colors and fonts","Avatars and covers","Share-card template"],"price_type":"fixed","billing":"one_time","price_cents":120000,"deposit_pct":50,"buyable":true},{"id":"gbp","name":"Business Profile Setup","blurb":"Your listings on Google, Bing and Apple, set up correctly.","includes":["Google Business Profile, only if eligible","Bing Places","Apple Business Connect","Top citations"],"price_type":"fixed","billing":"one_time","price_cents":45000,"deposit_pct":100,"buyable":true}]},{"id":"software","name":"Software and AI","products":[{"id":"sprint","name":"AI Automation Sprint","blurb":"One workflow automated end to end, with a person checking where it matters.","includes":["One workflow end to end (for example web lead, instant reply, CRM, booking, follow-up)","An AI step where it helps","A human checkpoint","Runbook and 30 days of support"],"price_type":"fixed","billing":"one_time","price_cents":350000,"deposit_pct":50,"buyable":true},{"id":"assistant","name":"AI Site Assistant","blurb":"A chat assistant that answers only from your content, with sources and a hand-off to a person. AI usage billed at cost.","includes":["Answers only from your content","Shows its sources","Hand-off to a person","AI usage billed at cost"],"price_type":"from","billing":"one_time","price_cents":450000,"deposit_pct":50,"buyable":false},{"id":"mcp","name":"AI Connector (MCP server)","blurb":"A secure, read-only connector to your catalog, docs or data for Claude, ChatGPT and other agents.","includes":["Read-only by design","Your catalog, docs or data","Works with Claude, ChatGPT and other agents"],"price_type":"from","billing":"one_time","price_cents":650000,"deposit_pct":50,"buyable":false},{"id":"discovery","name":"Software Discovery","blurb":"A scoping workshop, architecture and an estimate in sprints, credited to the build.","includes":["Scoping workshop","Architecture","Estimate in sprints","Credited to the build"],"price_type":"fixed","billing":"one_time","price_cents":150000,"deposit_pct":100,"buyable":true},{"id":"custom","name":"Software Sprint","blurb":"Two weeks of build: portals, internal tools, AI on your data, integrations. Projects typically from $15,000.","includes":["Two weeks of build","Portals, internal tools and integrations","AI assistants on your data","Demo and tests every sprint"],"price_type":"fixed","billing":"one_time","price_cents":750000,"deposit_pct":100,"buyable":true},{"id":"hours","name":"Engineering Hours","blurb":"A 10-hour block for small changes ($150 an hour).","includes":["10 hours","Small changes to software we built or inherited"],"price_type":"fixed","billing":"one_time","price_cents":150000,"deposit_pct":100,"buyable":true}]},{"id":"enterprise","name":"Enterprise","products":[{"id":"entweb","name":"Enterprise Web Platform","blurb":"Multi-site or 100+ pages, design system, headless CMS, localization, SSO for editors, speed and accessibility SLAs. Typically from $40,000.","includes":[],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":null,"buyable":false},{"id":"entsearch","name":"Search & AI Visibility Program","blurb":"10k+ URL crawl, schema across templates, an AI-answer scorecard on 50 to 100 questions, tickets for your developers. Typically from $6,000/month, 6-month term.","includes":[],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":null,"buyable":false},{"id":"entperf","name":"Performance Engineering","blurb":"Field-data (RUM) program, template rebuilds, CI performance budgets, edge caching. Typically from $25,000.","includes":[],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":null,"buyable":false},{"id":"entai","name":"AI Integration / MCP Program","blurb":"Agent-readable API, MCP server, auth, rate limits and an audit log. Typically from $25,000.","includes":[],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":null,"buyable":false},{"id":"entauto","name":"Process Automation Program","blurb":"Map 5 to 10 workflows, automate the top 3, measure the hours saved. Typically from $20,000.","includes":[],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":null,"buyable":false},{"id":"enta11y","name":"Accessibility Compliance Program","blurb":"WCAG 2.2 AA audit, remediation and monitoring across your properties. Typically from $20,000.","includes":[],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":null,"buyable":false},{"id":"entlocal","name":"Multi-location Local SEO","blurb":"Business Profiles, location pages from one data source and review operations for 10 or more locations. $150 per location per month.","includes":[],"price_type":"quote","billing":"monthly","price_cents":null,"deposit_pct":null,"buyable":false},{"id":"entexec","name":"Executive Website & Personal Brand","blurb":"ProfilePage markup, knowledge-panel readiness, a press kit and an AI facts page. Typically from $8,000.","includes":[],"price_type":"quote","billing":"one_time","price_cents":null,"deposit_pct":null,"buyable":false}]}]