01
Local SEO
Showing up in the map pack and "near me" searches across your service area.
- Google Business Profile set up by the rules
- Review requests and replies
- Service-area pages with real content
Search · SEO services
SEO services for service businesses across the US
The short answer
What SEO from Stewart Code covers
Our SEO work gets a service business found when people near you search for the work you do: in Google's map pack, in normal results and in AI answers. Technical SEO is built into every website we deliver, and ongoing SEO is a monthly plan that adds local search, new content and a written report on what moved.
That split matters. Most of what keeps a site from showing up is fixed once: slow pages, missing structured data, broken links, pages Google can't read. The rest is steady work you repeat every month: new pages that answer real customer questions, Google Business Profile posts, review replies and tracking what people actually typed.
No one can promise you first place on Google, and Google says so in its own guide to hiring an SEO. We promise the work, the standard it's built to and a report you can check. Good work gives rankings the best chance; they are never guaranteed.
Three parts
The three kinds of SEO a trades company needs
Each one has its own page, so you can read only the part you care about.
02
Technical SEO
The plumbing under the site: crawling, schema, speed and sitemaps.
- Core Web Vitals in the "good" range
- Structured data with zero errors
- Clean sitemaps and redirects
03
AI search
Being described correctly when someone asks ChatGPT, Gemini or Perplexity who to call.
- An AI facts page
- Answer-first writing
- A monthly AI-answer scorecard
What you get
What's in every build, and what the monthly plan adds
| Work | In every website build | Care + Search monthly plan |
|---|---|---|
| Technical SEO, schema, sitemaps | Yes, at launch | Kept clean on every change |
| Google Business Profile | Set up if you're eligible | 4 posts a month |
| New content | The pages in your scope | 2 pieces a month, each tied to one search |
| Reviews | Request flow on Growth Sites | Reply drafts for every review |
| Search data | Search Console and Bing connected | Monthly mining of the long questions people type |
| AI answers | llms.txt and a facts page | Monthly AI-answer scorecard |
| Reporting | Launch scores | A monthly report you can read in two minutes |
Search Pro adds more content each month, link earning through real local PR, conversion tests and competitor tracking, for companies in crowded trades or several counties.
Prices
SEO prices, published
Fixed monthly prices. The Deep Audit is credited in full to any build you start within 60 days.
Care + Search
Care plus steady search work every month.
$490/month
- Everything in Care
- 2 SEO articles and 4 Business Profile posts a month
- Review-response drafts
- Monthly long-query mining and AI-answer scorecard
- 2 hours of improvements and a monthly report
- First month free with any build
- 3-month minimum, then month-to-month
Search Pro
For businesses competing hard in search.
$1,250/month
- Everything in Care + Search, 4 articles a month
- White-hat link earning and digital PR
- Conversion tests and competitor tracking
- AI-crawler and AI-referral analytics
- Quarterly roadmap call
- 3-month minimum, then month-to-month
Deep Audit
A person reviews up to 25 of your pages and gives you a prioritized fix list.
$490
- Up to 25 URLs: technical, schema, Core Web Vitals, content, local and AI visibility
- 3-competitor scorecard
- 30-minute call
- Credited in full to any build within 60 days
Use this yourself
A 10-minute SEO check you can run today
You don't need us for this. Do it on your phone, signed out of Google, and write down what you find.
- Search your main service plus your city ("roof repair" plus your town). Note whether you appear in the map pack, and who does.
- Search your business name. Does your logo show? Are your hours and phone right?
- Run your homepage through Google PageSpeed Insights. Look at the mobile score and whether Core Web Vitals pass.
- Run it through Google's Rich Results Test. Any errors?
- Count your Google reviews from the last three months. Did you reply to each one?
- Check whether each service you sell has its own page, or all sit on one "Services" page.
- Ask ChatGPT "Who are the best [your trade] companies in [your county]?" and see if you're named.
If three or more of those came back badly, the fix list is usually clear. Our free Site X-ray runs Google's speed and SEO scores for you in 20 to 60 seconds, and links to Google's Rich Results Test for the markup.
Process
How monthly SEO runs
Baseline
We record where you stand: Search Console data, map-pack positions for your main services, page scores and the AI-answer scorecard. Every later report compares to this.
Fix the foundation
Technical problems come first, because content on a broken site is wasted. If we built your site, this is already done.
Publish and post
Each month: new content tied to one search each, Google Business Profile posts and review reply drafts you approve.
Mine the questions
We pull the long questions people actually typed from Search Console and answer them on the page Google already shows.
Report
What we did, what moved, what didn't, and calls or form leads by source. Misses included.
FAQ
Questions owners ask about SEO
How long does SEO take to work?
Technical fixes can show in Search Console within weeks, once Google recrawls the pages. Local rankings and new content usually take several months to settle, and the timing depends on your trade, your area and your competitors. That is why the monthly plan has a 3-month minimum and goes month to month after that.
Can you get me on page one?
No one can promise that, and Google warns against anyone who does. We control the work: the speed, accessibility and error-free structured data of the pages we build, and a clear report of the work done each month.
Do I need monthly SEO if you built my site?
Not always. The build includes full technical SEO. If you're in a quiet trade and area, the Care plan may be enough. If competitors are active in the map pack, or you want to rank in more cities, the monthly search plan is the work that moves that.
Will you work on a site you didn't build?
Yes. We start with a Deep Audit so we both know what's broken. Some platforms limit how far speed and schema can go; the audit tells you that before you spend more.
How will I know it's working?
Each monthly report shows Search Console clicks and impressions, map-pack positions for your main services, the AI-answer scorecard, and calls and form leads by source, compared to the baseline we recorded in month one.
Next step
See how search engines read your site today.
The X-ray shows Google's own scores for your site in about a minute. A scoping call turns them into a plan.