01
Technical SEO
Whether Google can find, crawl and index the pages you care about.
- Indexing, canonical tags and redirects
- Sitemaps and robots.txt
- Broken links and duplicate pages
SEO · Website audit
A website audit you can act on
The short answer
What the Deep Audit is
The Deep Audit is a person reviewing up to 25 pages of your website and handing you one list of fixes, ranked by how much each one matters. It covers technical SEO, structured data, Core Web Vitals, content, local search and how AI assistants describe you, plus a scorecard against three competitors and a 30-minute call to walk through it.
Free scanners are useful, and our own Site X-ray is one of them. What a scanner can't do is tell you which of its forty warnings is costing you calls and which one doesn't matter. That judgment is what you pay a person for.
What we check
Six areas, up to 25 pages
You choose the pages that matter most: usually the home page, your main service pages, area pages and the contact or quote page.
02
Structured data
The schema markup that tells search engines who you are and what you sell.
- Errors and warnings in Google's Rich Results Test
- Markup that doesn't match the visible page
- Missing types that fit your business
03
Speed and Core Web Vitals
Real-user data from Google where it exists, and lab tests where it doesn't.
- Largest Contentful Paint, layout shift and responsiveness
- The heaviest images, scripts and fonts
- What to fix first on a phone
04
Content
Whether each page answers the question a customer searched for.
- Titles and descriptions
- Thin or overlapping pages
- Missing pages for services you want more of
05
Local search
For businesses that serve an area: whether your name, address and phone agree everywhere.
- Google Business Profile against Google's rules
- Area pages with real content
- Reviews and how you answer them
06
AI visibility
What ChatGPT, Gemini, Perplexity and Google's AI answers say when asked about you.
- Facts they get wrong, and where they likely read them
- Whether AI crawlers can reach your site
- Pages that answer questions plainly
What you receive
One ranked list, not a 90-page export
The fix list
Every finding with the page, what is wrong, why it matters and how to fix it, sorted from the biggest impact to the smallest.
Competitor scorecard
Your site side by side with three competitors you name, on the same tests, on the same day.
The call
Thirty minutes to go through the top of the list and answer questions, whoever ends up doing the work.
The list is written so your current developer, your own staff or another company can act on it. You aren't obliged to hire us for the fixes. If you do hire us for a build within 60 days, the audit fee is credited in full toward it.
Price
A fixed price for the audit
Deep Audit
A person reviews up to 25 of your pages and gives you a prioritized fix list.
$490
- Up to 25 URLs: technical, schema, Core Web Vitals, content, local and AI visibility
- 3-competitor scorecard
- 30-minute call
- Credited in full to any build within 60 days
When not to buy this: if your site is under five pages, run the free Site X-ray first; it will show the big problems. And if you already know you want a new site, the checks are part of every build, so you don't need a separate audit.
FAQ
Questions about the website audit
How is this different from a free SEO scanner?
A scanner lists everything it can detect, with no sense of what matters for your business. A person reads your pages, checks the results, throws out the noise and ranks what is left by impact. You get fewer items, and each one is worth doing.
What do you need from me?
Your website address, the pages you care about most (up to 25), three competitors, and read access to Google Search Console if you have it. Search Console isn't required, but it shows real search data no outside tool can see.
Do you need my passwords?
No. The audit uses public pages and public tools. If you add us to Search Console, it is read-only access you can remove at any time.
Will the audit tell me how to rank first?
No one can promise a ranking, and Google says so. The audit finds what is holding your site back and what to fix first; the results depend on your market and the work that follows.
Is the audit fee credited if I hire you?
Yes. The full audit fee is credited toward any website build you start with us within 60 days of the audit.
Next step
See how search engines read your site today.
The X-ray shows Google's own scores for your site in about a minute. A scoping call turns them into a plan.