Industries · Contractors and home services
Who this is for
Stewart Code does contractor website design, local SEO and lead follow-up for contractors, home-service companies and light-industrial shops anywhere in the US, typically businesses doing between one and twenty million dollars a year. Roofers, remodelers, HVAC, pool, flooring, cabinet and CNC shops get most of their work from a handful of places online, and this page shows each one and what tends to break it.
You run crews, not marketing departments. So everything here is written to be checked in minutes, by you, on your own phone. Weighing a do-it-yourself builder first? Read Wix vs a custom site for contractors.
Where leads come from
Most jobs pass through more than one of these before the phone rings. A weak door anywhere loses the job to the company down the road.
| Door | What usually breaks it | What fixes it |
|---|---|---|
| Google Business Profile and the map pack | Wrong categories, an old phone number, no photos since the profile was made, a keyword-stuffed name | Correct categories, a real service area, fresh job photos and posts, a name that matches your sign |
| Reviews | Too few recent reviews, and unanswered ones | Asking every finished customer with one tap, and replying to every review, good or bad |
| Your website, checked on a phone | Slow loading on mobile data, no page for the specific job, a phone number you can't tap | A fast site with a page per money service and tap-to-call on every screen |
| The quote form | Too many fields, no confirmation, emails going to an inbox nobody reads | Short form, instant reply, and the lead sent straight to whoever quotes |
| Speed of your reply | The lead comes in while you're on a job and gets a call back tomorrow | An automatic text or email back within a minute (texts only to people who asked to be contacted), then a human follow-up |
The numbers
97% of US consumers read reviews of local businesses, and 41% say they always do.
31% will only use a business rated 4.5 stars or higher, up from 17% the year before.
89% expect owners to respond to reviews, and 80% are likely to use a business that responds to all of them.
Source: BrightLocal Local Consumer Review Survey 2026, published 2026-02-11, 1,002 US adults.
Most trade companies work at the customer's address, which makes them service-area businesses in Google's eyes. Google's rules say those businesses should hide their street address and set a service area instead (Google Business Profile guidelines, checked 2026-10-27). We check this setting first on every profile we touch.
Check it yourself
Do this from your truck, off Wi-Fi, as if you were a customer.
If two or more of these went badly, that is where your next jobs are leaking. The free X-ray measures the website part for you.
What you get
01 · Website
Service pages, real service-area pages, a job gallery and a short quote form. How we structure a contractor site, page by page, and the 25-point contractor website checklist. See four design samples for trade companies, with your name on them.
02 · Local search
Monthly profile posts, review-reply drafts for you to approve, and content for the searches that bring jobs. Local SEO.
03 · Follow-up
A web lead gets an instant reply, lands in your CRM and gets a booking link, with a human checkpoint. AI automation.
Prices
A common path: a Deep Audit to find the leaks, a Growth Site to fix the website, then Care + Search to keep the profile and reviews moving. The audit fee is credited to a build within 60 days.
A person reviews up to 25 of your pages and gives you a prioritized fix list.
$490
A custom site of up to 5 pages, written from an intake call and built to 100 on all four Lighthouse scores.
$3,500
Everything in the Launch Site, up to 15 pages, with a keyword map and real service pages.
$6,900
Care plus steady search work every month.
$490/month
One workflow automated end to end, with a person checking where it matters.
$3,500
Questions
They work as a pair. The profile usually gets the first look in the map results, and the website is where people go to decide. A strong profile that links to a slow, vague site still loses jobs.
Ask every finished customer, every time, with a direct link that opens the review box. Don't offer anything in return and don't filter who you ask. We set up a one-tap request flow on Growth Sites.
We don't sell leads. Many owners use those services alongside their own site; ours is built to bring in leads you don't share with competitors, and to track which source each one came from.
Yes. Sometimes a Speed Sprint or profile clean-up is all it needs. The X-ray and a short call tell us whether rebuilding is worth it.
No. Every call is by phone or video, so it fits around your jobs, and all of our work is done remotely.
Next step
X-ray your site against Google's tests, then talk to the person who would build the new one.
