Ask
Fields that help you price the job
- Name and mobile number
- ZIP code, so you can tell at a glance if it's in your area
- Job type, as a short pick list
- Optional photos of the problem
- Rough timing: urgent, this month, planning ahead
Websites · Contractors
How a contractor website is structured, page by page
The short answer
What a contractor website has to get right
A contractor website works when a homeowner or facility manager can confirm, on a phone in under a minute, that you do their exact job in their town, that your work looks good, and that asking you for a quote is easy. Stewart Code designs contractor websites for roofers, remodelers, HVAC, pool, flooring, cabinet and other trade companies anywhere in the US around those three checks, at fixed prices.
This page is about the website itself: its structure, its pages and its quote form. For contractor website design and local SEO as a whole, including your Google Business Profile, reviews and prices, see websites and SEO for contractors.
Site structure
The anatomy of a contractor site
Each part exists because a buyer is looking for it. Leave one out and that buyer goes back to the search results.
| Part | What the buyer is checking | How we build it |
|---|---|---|
| One page per money service | "Do they do my job, or just something near it?" | A page for each service you want more of: what's involved, the materials you use, the questions you get, real photos |
| Service-area pages | "Do they come to my town?" | Only for towns you really serve, each with something true and local to say, never a copied page with the city name swapped |
| Project gallery | "Is their work any good?" | Your job photos, captioned with the job type and town, compressed so they load fast on mobile data |
| License and insurance line | "Are they legit?" | Your license number and insurance status in plain text, near the quote button |
| Quote form | "How much hassle is this?" | Few fields, big tap targets, photo upload, and an instant confirmation so they know it arrived |
| Tap-to-call | "Can I just talk to someone?" | A phone button visible on every screen of the mobile layout |
The quote form
What to ask on a contractor quote form, and what to leave off
Every extra field loses some people. These are the ones that earn their place.
Skip
Fields that just cost you leads
- Full street address on the first contact
- Budget ranges people don't know yet
- "How did you hear about us" as a required field (we track the source automatically)
- A CAPTCHA puzzle; we use invisible spam checks instead
Pair the form with an instant text or email back, and fewer leads go cold while your crew is on a roof. That is the most common first project for an AI automation sprint.
What you get
Included in a contractor build
- Custom design built around your trucks, uniforms and job photos, not stock images of smiling strangers in hard hats
- Copy written from an interview with you, in the words your customers use
LocalBusinessstructured data with your services and service area, checked for zero errors in Google's Rich Results Test- Google Business Profile setup or clean-up if you're eligible, so the site and profile say the same thing
- A review-request flow on the Growth Site, so asking every finished customer is one tap
- Every page tested to score 100 in Lighthouse at launch
Prices
Contractor website prices
Most contractors with more than two service lines fit the Growth Site. Care + Search keeps the site and your profile active month to month after launch.
Launch Site
A custom site of up to 5 pages, written from an intake call and built to 100 on all four Lighthouse scores.
$3,500
- Up to 5 pages, mockup first
- Copy written from an intake call
- Technical SEO, schema, sitemaps and llms.txt
- Form, booking and analytics
- Domain, email and DNS (SPF, DKIM, DMARC)
- Google Business Profile setup, if eligible
- Tested to 100 on all four Lighthouse scores at launch
Growth Site
Everything in the Launch Site, up to 15 pages, with a keyword map and real service pages.
$6,900
- Up to 15 pages
- Keyword map and a brief per page
- 2 service hubs and up to 3 service or location pages
- FAQ and insights section
- Review-request flow
- 90-day content plan
Care + Search
Care plus steady search work every month.
$490/month
- Everything in Care
- 2 SEO articles and 4 Business Profile posts a month
- Review-response drafts
- Monthly long-query mining and AI-answer scorecard
- 2 hours of improvements and a monthly report
- First month free with any build
- 3-month minimum, then month-to-month
How it runs
Built around your schedule, not ours
One call
We go through your services, towns, margins and the jobs you'd rather not get. That last one shapes the site as much as the first.
Photo drop
You send job photos from your phone. We sort, caption and compress them.
Approve the mockup
You see the home page and one service page with real words before anything else is built.
Launch and test
We submit a test quote from a phone on mobile data, confirm it reaches you, and hand over the scores.
Questions
Contractor website questions
Should I make a separate page for every city I serve?
Only for cities where you have something real to say, such as jobs done there or a crew based nearby. Pages that are copies with the city name swapped tend to do nothing, and Google's spam policies list pages "targeted at specific regions or cities that funnel users to one page" as doorway abuse (Google Search Central, updated 2026-08-28).
I don't have good photos. Is that a problem?
It is the most common gap, and it can be fixed. Phone photos of finished jobs, taken in daylight, are better than stock photos. We'll send you a short shot list to use on your next few jobs.
Do I need a website if I get most of my work from referrals?
Referred customers still look you up before they call. The site is where they confirm what the referral said, so it has to load fast and look like the company they were told about.
Can the website connect to my job management or CRM software?
Often, yes. Quote requests can be sent into most field-service and CRM tools. We confirm your specific software on the scoping call.
Will a new website get me more calls?
We can't promise a number, and anyone who does is guessing. What we promise is a site that loads fast, is error-free for search engines, and makes calling or requesting a quote easy. Care + Search then works on getting it found.
Next step
Find out what your current site is costing you.
Run the free X-ray for your site's speed and search scores, then book a scoping call about a rebuild or a redesign.