01
Product pages that rank and convert
Unique product copy where it matters, clear photos, specs in a readable table, and Product markup with price, availability and reviews only when the reviews are real.
Websites · Ecommerce
Ecommerce websites that Google can read and customers can trust
The short answer
What an ecommerce build from us covers
Stewart Code builds online stores on Shopify or as a custom Stripe checkout, with product markup that makes your pages eligible for Google's shopping features and a product feed for free listings. It suits businesses anywhere in the US selling parts, supplies, materials, merch or gift cards alongside their main service, as well as product-first shops.
Every store is quoted after a scoping call, because the number of products, variants and integrations sets the work. This page helps you decide which platform fits before that call.
Pick a platform
Shopify or a custom Stripe store?
Neither is always better. This is the table we use on scoping calls.
| Question | Shopify points to yes | Custom Stripe points to yes |
|---|---|---|
| Do you have more than a few dozen products with variants? | Yes: its catalog and inventory tools are built for this | Less so: custom catalogs cost more to build |
| Will your staff add products every week? | Yes: the admin is familiar and well documented | Possible, with an admin we build to your workflow |
| Do you sell a handful of items, deposits, or service bookings? | Often overkill | Yes: a light checkout with no monthly app stack |
| Do you need quotes, subscriptions or custom pricing rules? | Usually through paid apps | Yes: built in, priced from one source |
| Is page speed on mobile a priority? | Good with discipline: apps and themes add weight | Yes: we control every byte |
If what you really need is a portal, an ordering tool for trade accounts or a pricing calculator, that is closer to a web app than a store, and we scope it that way.
What you get
Included in an online store build
02
Shipping and returns, marked up
Google's merchant listing guide supports shipping details and a return policy in structured data, so those facts can show in results (Google Search Central, checked 2026-10-27). We set both up.
03
Merchant Center and free listings
We connect a Google Merchant Center account in your name and set up the product feed for free listings.
04
Import and launch checks
Your existing products imported, old product URLs redirected, and a full test order run on the live store before you announce it.
Checklist
Product page checklist you can run on any store
Open your best-selling product page on your phone and check each line.
- The price and whether it's in stock are visible without scrolling.
- Shipping cost, or how it's worked out, is stated on the page, not only at checkout.
- The return policy is one tap away and written in plain words.
- Every photo has a text description for screen readers and image search.
- The product name is in the page title and the main heading, written how buyers search for it.
- Google's Rich Results Test finds a
Productwith no errors. - "Add to cart" responds immediately when tapped.
- Checkout offers the wallets your buyers use, such as Apple Pay and Google Pay.
Fail three or more and the page is probably costing you sales. The X-ray gives you Google's speed scores for the page, and a link to the Rich Results Test for the product markup.
Prices
Online store pricing
The store is quoted after scoping. Care + Search keeps product pages, the feed and search work moving after launch.
Online Store
A Shopify or custom Stripe store with product schema and Merchant Center listings. Typical stores start from $7,500.
Request a quote
- Products, payments, shipping and returns markup
- Merchant Center free listings and feed
- Product import
- Speed and SEO as the Launch Site
- Scoped on a short call
Care + Search
Care plus steady search work every month.
$490/month
- Everything in Care
- 2 SEO articles and 4 Business Profile posts a month
- Review-response drafts
- Monthly long-query mining and AI-answer scorecard
- 2 hours of improvements and a monthly report
- First month free with any build
- 3-month minimum, then month-to-month
How it runs
From catalog to first order
Scope
We count products, variants, shipping rules and integrations, then send a fixed written quote.
Design
You approve the home, category and product page designs with your real products on them.
Build and import
Products go in, markup is generated from the product data, and old URLs are mapped.
Test order
A real order goes through on the live site, including payment, email receipt and refund.
Questions
Ecommerce website questions
How much does an ecommerce website cost?
It depends on product count, variants and integrations, which is why stores are quoted after a short scoping call. You get a written price before any work starts.
Will my products show up in Google Shopping?
We set up the markup and the Merchant Center feed so your products are eligible for free listings. Google decides what it shows and where.
Can you move my store from another platform?
Yes. We import products, map every old product and category URL to its new address, and redirect them so existing search traffic and links keep working.
Who owns the store and the customer data?
You do. The store account, payment account and Merchant Center are set up in your name from day one.
Do you handle payment processing?
Payments run through your own Shopify Payments or Stripe account. Money goes straight to you, never through us.
Next step
Find out what your current site is costing you.
Run the free X-ray for your site's speed and search scores, then book a scoping call about a rebuild or a redesign.