Software & AI · Web apps
The short answer
We build browser-based tools for service businesses anywhere in the US: customer portals, quoting and estimate tools, and product catalogs with Stripe checkout and an admin page where you change prices yourself. They are built to the same speed, accessibility and search standard as our websites, and you own the code and every account.
A web app is worth it when a spreadsheet, a PDF price list and a lot of phone calls are doing a job that customers would rather do themselves at 10 p.m. It is not worth it when a monthly app already does 90% of what you need. We will say which one you are on the first call.
What you get
01
One link where a customer sees their job status, documents, photos, invoices and next appointment.
02
A guided form that turns a customer's answers into a price range or a firm quote using your own pricing rules.
03
Products, packages or service plans with live prices, one-time payments and subscriptions.
04
A private page where you add products, change prices, hide items and see who is paying for what.
Proof
This website runs on the catalog pattern described above. Its prices are read from a database on every visit and written into the page and its search markup in the same step, and the price editor sits behind a sign-in that only the owner's email can pass. Under the hood shows how, and the X-ray toggle in the header lets you see the price data behind any price card.
Shaun also built and runs a subscription software product with a catalog, Stripe payments, a large database and an AI connector. The pricing pattern here came from that product.
Card fees are Stripe's, not ours: the standard US rate for a domestic card was 2.9% + 30¢ per successful charge when we checked on 27 October 2026 (Stripe pricing). They are paid from your own Stripe account.
Prices
A web app is quoted after paid discovery, because scope is what moves the price. The discovery fee is credited to the build.
A scoping workshop, architecture and an estimate in sprints, credited to the build.
$1,500
Two weeks of build: portals, internal tools, AI on your data, integrations. Projects typically from $15,000.
$7,500
A large site with a catalog, payments, subscriptions, admin pricing and a database. Starts with paid discovery.
From $15,000
How it runs
A working session on what the tool must do, who uses it and what it connects to. You get an architecture and an estimate in two-week sprints.
Two-week rounds. Each ends with a demo you can click and the tests that prove it works.
Checked against our launch standard: speed, accessibility, security headers and every form tested on the live address before anyone relies on it.
A runbook, a test suite and the accounts in your name. Monthly care is optional.
Before you call
FAQ
If one fits, use it. Custom makes sense when your pricing rules are unusual, when you are paying for several apps that do not talk to each other, or when you want the tool on your own website and under your own name.
Yes. Stripe Checkout handles one-time payments, deposits and subscriptions, and customers update cards or download invoices through Stripe's billing portal.
No. The tool is built to the same launch standard as our websites, and the heavy parts load only on the pages that use them.
Yes. That is the point of the admin page. A price you save shows on the next visit, and the old and new values are logged.
The code, hosting and Stripe account are yours from day one, and the runbook and tests let another developer pick it up.
Next step
On a free scoping call we map it and tell you straight whether it's worth automating and what it would cost.
