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A logo set for every size
The full logo, a compact version and a simple mark for the smallest spaces.
- Browser and app icons at every size
- Readable on light and dark backgrounds
- Vector files for print and signs
Marketing · Brand starter kit
A brand kit that works everywhere it shows up
The short answer
What the Brand Starter Kit is
The Brand Starter Kit gives a business the visual basics it needs everywhere it appears: a logo set that stays readable from a browser tab to a truck door, a color palette and fonts, avatars and cover images for your social profiles, and a share-card template for links you post. It is a fixed price, and every file is yours.
Many small businesses have one logo file, a screenshot of it, or a design that turns into a smudge at small sizes. The kit fixes that once, so your website, profiles, invoices and van all look like the same company.
What you get
Everything in the kit
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Colors and fonts
A small palette with the exact codes, and fonts chosen to read well on screens and in print.
- Text colors that pass contrast checks
- Web-safe font files and fallbacks
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Avatars and covers
Profile images and cover banners sized for the platforms you use.
- Cropped to each platform's current sizes
- The mark centered so circles don't cut it
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A share-card template
The image that appears when someone shares a link to your site.
- One template you can reuse for every page
- Sized for the major platforms
Why it matters
Where your logo actually appears
Most people meet your brand at small sizes before they ever see it large: a 16-pixel icon in a browser tab, a round avatar beside a review, a thumbnail when a link is shared in a text message, the corner of a search result. A detailed logo that looks good on a business card can turn into an unreadable blot in all of those places.
That's why the kit starts from the smallest uses and works up. The simple mark has to be recognizable in a tab and on a phone's home screen; the full logo has to read on a yard sign from across the street. Search engines and social platforms also pull your logo and share images automatically, so having the right files at the right sizes affects what people see when your business appears there.
How it runs
From first call to finished files
Brief
A short call about your business, your customers and what you like and dislike in other brands.
Directions
A small number of logo and color directions, shown at real sizes on a phone, a browser tab and a sign.
Refine
The direction you pick, refined with your feedback.
Hand over
Every file, named and organized, with a one-page guide showing how to use them.
You own the finished logo, colors and files on full payment, like everything else we create for you (terms).
Price
A fixed price for the kit
Brand Starter Kit
A logo set that works at every size, plus colors, fonts and share cards.
$1,200
- Logo set, light-safe, every icon size
- Colors and fonts
- Avatars and covers
- Share-card template
When not to buy this: if you already have a logo you like and the original vector files, you don't need a new one. Ask for the icon and profile sizes as part of a website build instead.
FAQ
Questions about the brand starter kit
Can you refresh my existing logo instead of starting over?
Yes. If people already know your logo, we can redraw it cleanly, simplify it for small sizes and build the rest of the kit around it.
What file formats do I get?
Vector files (SVG and PDF) for print and signs, PNG and WebP for screens, and the icon sizes browsers and phones ask for.
Do I own the logo?
Yes. Ownership of the design passes to you on full payment, and you get every source file.
Do you register trademarks?
No. We design the logo; registering a trademark is a separate step you would take with a trademark professional if you want one.
Next step
Start with the leads you already get.
Book a scoping call and we'll look at where your calls and forms come from now, and what to fix first.