Websites · Small business
The short answer
A small business website needs to do three jobs: tell a stranger what you do and where, prove you are real and good at it, and make it easy to call or ask for a quote. Stewart Code builds that as a five-page Launch Site or a fifteen-page Growth Site for small businesses anywhere in the US, at a fixed price, with every page measured before you pay the balance.
Below is the page plan we start from, the list of things we will ask you for, and the common mistakes that cost small business sites leads. You can use all of it whether or not you hire us.
Page plan
A Launch Site has up to five pages. This is how we usually spend them for a local service business.
| Page | Its one job | What must be on it |
|---|---|---|
| Home | Say what you do, for whom, and where, in one screen | Your main service and towns in the first sentence, phone number, one clear "get a quote" button |
| Services | Let people find their exact job | Each service named the way customers say it, with a short description and a link to ask about it |
| Your best service | Win the work you want more of | What it costs to think about, how the job runs, photos of real jobs, questions customers ask |
| About | Prove there is a real owner behind the business | Your name, your face, licenses you actually hold, how long you have served the area if you choose to say it |
| Contact | Turn interest into a lead | A short form, tap-to-call, service area, hours, and what happens after someone hits send |
When you need more than this, for example a page for each town or each service line, that is what the Growth Site is for.
What you get
Words and design
We interview you, write the copy, and send it back for you to check facts. The design is custom, not a theme with your logo swapped in. If you don't have a usable logo yet, the Brand Starter Kit covers it.
Found and read
Technical SEO, structured data, sitemaps, image descriptions and an AI-readable facts file on every build, so search engines and assistants get your name, services and area right.
Plumbing
Domain, DNS and business email set up with the records that stop your quotes landing in spam, plus analytics and a tested contact form.
After launch
The site, domain and accounts are in your name. A care plan is optional, and you can host it yourself.
Your homework
The faster these arrive, the faster you launch. Nothing here needs to be polished.
The last item matters most. Those five questions become your page headings and your FAQ, which is how people, Google and AI assistants find the answer on your site instead of someone else's.
Prices
A custom site of up to 5 pages, written from an intake call and built to 100 on all four Lighthouse scores.
$3,500
Everything in the Launch Site, up to 15 pages, with a keyword map and real service pages.
$6,900
Hosting on your own Cloudflare account, updates, monitoring and backups.
$199/month
A logo set that works at every size, plus colors, fonts and share cards.
$1,200
Common mistakes
If the names of the towns you serve never appear, the site has a harder time showing up when someone searches those towns.
Forms that send to an old email address are common. We test delivery on the live site before launch.
People can't tap it and search engines can't read it. Ours are always real, tappable text.
Google's own thresholds call a page "good" when its main content shows within 2.5 seconds for most visits (web.dev, Web Vitals, updated 2024-10-31). Many builder templates miss that on a phone.
Questions
For a business with one main service in one area, usually yes. Five well-written pages beat twenty thin ones. If you sell several services in several towns, a Growth Site gives each of them its own page.
You can, and for some businesses it is the right call. The trade-off is your time, and the parts builders tend to skip: structured data, speed on a phone, and copy written around what customers search for. Our X-ray tool shows the speed difference side by side, using Google's own test, and Wix vs a custom site for contractors compares the two in detail.
No. The site is yours. A care plan covers hosting, updates, backups and monitoring if you would rather not handle them, and Care can be canceled anytime.
Yes. You own the code and the accounts. If you want a simple editing screen for your team, tell us at the start so we can scope it.
A kickoff call, the list on this page, and the deposit. We handle the rest and send you checkpoints to approve.
Next step
Run the free X-ray for your site's speed and search scores, then book a scoping call about a rebuild or a redesign.
