01 · Research
One search, studied first
- The exact query and the questions around it
- What already ranks, and what it's missing
- Facts and numbers from named, dated sources
Growth · Content
Articles your customers actually read
The short answer
What makes an article worth paying for
An article earns its cost when it answers one question your customers really search, better than the pages already ranking, using things only your company knows: your prices, your jobs, your area. We write those articles for trades and home-service companies anywhere in the US, researched, fact-checked, dated and built around one search each.
Generic blog posts don't do that. "5 Tips for a Healthy Roof" written from other websites adds nothing new, and Google's guidance on AI search (updated 2026-07-10) recommends original, first-hand content over summaries of what's already online. An article that says what a tile re-roof really costs in your county, with your numbers and the permit steps, is something nobody else can copy.
What you get
The SEO Article
02 · Your expertise
A short interview with you
- 15–20 minutes by phone
- Your real process, prices and mistakes you see
- Job photos you can share
03 · Writing
1,200–2,500 words, answer first
- The question answered in the first two sentences
- A table or checklist the reader can use
- Plain words, short sentences
04 · Publishing
Checked and marked up
- Every fact checked against its source
- Images, schema and internal links
- Reviewed by you before it goes live
Use this yourself
Ten article ideas that fit most trades
Each targets one kind of search. Swap in your trade and county.
| Article | What the searcher wants | What only you can add |
|---|---|---|
| How much does [job] cost in [county]? | A real price range | Your ranges and what moves the price |
| Repair or replace [item]? | A decision | The rule of thumb your techs use |
| How long does [job] take? | Planning | Your real timeline, permits included |
| Do I need a permit for [job] in [city]? | To avoid trouble | What you file and how long it takes |
| [Material A] vs [material B] in [your climate] | A comparison | What holds up in your local weather |
| Signs your [system] is failing | To know if it's urgent | What you see on service calls |
| What to ask before hiring a [trade] | A checklist | The questions you wish customers asked |
| Preparing your [home part] for storm season | A to-do list | What you fix after storms |
| What happens during a [job], step by step | Peace of mind | Your actual process and photos |
| Is [product/brand] worth it? | An honest opinion | Install and callback experience |
Before you write one, search the question yourself. If the top results already answer it well and you have nothing to add, pick another.
Checklist
Is this article ready to publish?
- It targets one search, named in the title and first heading.
- The first two sentences answer that search.
- It contains at least one thing from your own work: a price, a photo, a process, a lesson.
- Every number links to its source and says when it was true.
- It has a table, checklist or steps the reader can use.
- It links to the service page a reader would want next.
- It shows the author and the date it was last checked.
- Someone who knows the trade has read it for mistakes.
Prices
Content prices
Buy single articles or a 4-pack, or get two pieces a month inside the Care + Search plan. Posting to Facebook and other platforms is a separate service: social media management.
SEO Article
One researched, fact-checked article tied to one search query.
$350
- 1,200 to 2,500 words
- Researched and fact-checked
- Images and schema
- 4-pack: $1,200
Care + Search
Care plus steady search work every month.
$490/month
- Everything in Care
- 2 SEO articles and 4 Business Profile posts a month
- Review-response drafts
- Monthly long-query mining and AI-answer scorecard
- 2 hours of improvements and a monthly report
- First month free with any build
- 3-month minimum, then month-to-month
Process
From question to published page
Pick the query
From your Search Console data and the questions your office hears every week.
Brief
A one-page brief: the search, the angle, sources, and what we need from you.
Interview
A short call so the article carries your experience, not ours.
Draft, check, approve
Written, fact-checked, and sent to you for corrections before publishing.
Publish and watch
Published with schema and links, then tracked in Search Console. Facts are re-checked when they go stale.
FAQ
Content questions
Do you use AI to write the articles?
AI helps with research and first drafts. Every article is then rewritten around your interview, checked fact by fact against its sources, and reviewed by you. We don't publish anything we wouldn't put our name to.
How long until an article brings in traffic?
Often a few months, and it depends on how competitive the search is. We can't promise traffic or rankings; we can promise the article answers its search properly and report how it performs in Search Console.
Will you write about prices? I don't want competitors to see mine.
Price searches are some of the most valuable a trades company can answer. Ranges with the reasons they vary work well and don't give away a quote. You decide what goes in.
Can you write for a site you didn't build?
Yes. We deliver the finished article with its images and suggested schema, and publish it for you if we have access.
How many articles do I need?
Fewer than you'd think. Ten articles that each answer a real customer question well will do more than fifty thin ones. Start with the questions your office answers on the phone every week.
Next step
Start with the leads you already get.
Book a scoping call and we'll look at where your calls and forms come from now, and what to fix first.